Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
April 18, 2016
Another record-breaking tourism year

Louisiana tourism has experienced yet another record-breaking year, Lt. Governor Billy Nungesser recently announced. Louisiana welcomed 28.9 million visitors in 2015 compared to 28.7 million in 2014, and they spent $11.5 billion compared to 2014's $11.2 billion, a 2.7 percent increase. This marks four consecutive benchmark years for the state's travel industry.


 

 

 

 


  National Tourism Week statewide tour slated
The Lieutenant Governor's upcoming statewide media tour during National Tourism Week, from May 2 to May 6, with 14 stops, will be an excellent opportunity to educate elected officials and the media on the economic strength and diversity of Louisiana's tourism industry.
 


  Big news for Big Easy cruising
The New Orleans cruise industry has two major announcements recently. Carnival Cruise Lines has launched a bigger ship, carrying 2,800 passengers, for its four-and five-day treks to Mexico and the Caribbean from New Orleans. Meanwhile, new line French America will begin sailing from New Orleans this August, offering five- and 10-day cruises on the Mississippi, Ohio, Tennessee, Cumberland and Red rivers.
 


  Global Entry Program will be at IPW
U.S. Customs and Border Protection will be at IPW in New Orleans in June to conduct Global Entry Program screenings. The program grants speedy clearance for pre-approved low-risk travelers entering the U.S.
 


  LOT, CVBs hit Brazil in sales blitz
The Lafayette and New Orleans CVBs and Hotel InterContinental New Orleans joined the Louisiana Office of Tourism in a recent Brand USA/Travel South USA mission in Brazil. Sales activities were conducted in late March in Rio de Janeiro and Sao Paolo, and the mission concluded with a Louisiana/TSUSA presence at World Travel Market Latin America.
 


Hodges Gardens State Park
Hodges Gardens State Park
  Hodges Gardens deemed AAA "Travel Treasure"
Hodges Gardens State Park was recently deemed a "Travel Treasure" by AAA Southern Traveler. The honor came with a feature in the magazine's May/June edition that will reach some 424,000 readers, of which 70 percent choose Southern destinations when travelling, according to AAA.
 


  MSY facelift detailed in TravelAge West
The $800 million expansion and facelift underway at Louis Armstrong New Orleans International Airport was detailed in a recent TravelAge West Article. Improvements, ranging from a new terminal to more parking and restaurants and streamlined security, are expected to make a $3.2 billion impact on the local tourism industry, the outlet reported.
 


  Japanese weekly profiles several state getaways
A Plantation Country, Baton Rouge and New Orleans Northshore getaway will soon be featured in Asahi Weekly, a Japanese national weekly. Author Joe Lieberman shared highlights, ranging from antebellum mansions to culinary experiences, with some 250,000 readers, of which 97 percent are Japanese and classified as frequent travelers.
 


  Entries sought for third-quarter events calendar
The Office of Tourism is producing its third-quarter calendar of events, for events happening July through September. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m. Apr 28. For additional information or assistance contact Lynne Coxwell at lcoxwell@crt.la.gov or 225.342.2876.
 


  Canadian operators take statewide fam
The Louisiana Office of Tourism recently hosted six Canadian tour operators on an Air Canada fam in Shreveport, Alexandria, Baton Rouge and New Orleans. Air Canada flies non-stop from Toronto into Dallas/Ft. Worth and New Orleans, and the tour connected those two points via ground travel.
 


  Leisure travel boon is offsetting biz travel decline
Domestic business travel continues to decline but overall travel growth remains positive, thanks to a consistently strong domestic leisure travel market, according to the U.S. Travel Association's Travel Trends Index (TTI).
 


  Major Japanese trade outlet tours state
Officials with JTB Corp. of Japan recently met with Lt. Governor Billy Nungesser to discuss ideas and opportunities for drawing more Japanese travelers to Louisiana. The entourage led by JTB Chairman Hiromi Tagawa toured New Orleans and surrounding areas during their visit as well. JTB is the largest tour operator in Japan and one of the largest travel services companies worldwide.
 


Upcoming Meetings & Events   Upcoming meetings & events
 


If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jeff Richard at jrichard@crt.la.gov or 225.342.7454.

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