Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
January 13, 2016
Nungesser stresses tourism support at inauguration

Newly sworn-in Lt. Governor Billy Nungesser wasted no time in delivering his first tourism industry support message to state officials. Immediately after his inauguration Jan. 11, Nungesser delivered his first address to attendees, urging lawmakers at the ceremony to adequately fund state travel promotion efforts and hold the industry's position as a prime Louisiana economic driver.

Lt. Governor Billy Nungesser delivering his inaugural address.
Lt. Governor Billy Nungesser delivering his inaugural address.

Louisiana State Seal   Cooperative Marketing Program applications now available
The mission of the Cooperative Marketing Program is to encourage and support Louisiana DMOs to advertise their local tourism products or opportunities. Any Louisiana-based DMO whose media efforts are designed to promote the tourism resources of Louisiana are eligible to apply for the CMP. Application deadline is Friday, April 15, 2016. For more CMP information, email Lindsey Schmitt - llightfoot@crt.la.gov or call 225.342.7987.

  Only in Louisiana GRAMMY® brunch
The Office of Lt. Governor and the Louisiana Office of Tourism will honor Louisiana's GRAMMY® nominees at the 10th annual Only in Louisiana brunch in Los Angeles. Lt. Governor Billy Nungesser along with GRAMMY® nominees from Louisiana will welcome guests to the Conga Room at L.A. Live on Saturday, Feb. 13, from 11 a.m. until 1 p.m. The event will target the travel/music media. DMOs can register one delegate to represent their destination. There is no fee to buy in, but delegates are responsible for their own travel expenses. The deadline to sign up for this partnering opportunity is Friday, Jan 15. If interested, contact Leanne Weill - lweill@crt.la.gov or call 225.342.8144.

  Quarterly calendar of events submission
The Office of Tourism is producing its 2016 second-quarter calendar of events, which includes events happening from April to June. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m. Jan. 20. For additional information or assistance email Lynne Coxwell - lcoxwell@crt.la.gov or call 225.342.2876.

Tabasco's Restaurant 1868
Tabasco's Restaurant 1868
  Seeking What's New in Louisiana spring 2016 submissions
The Office of Tourism is updating What's New in Louisiana, a document with information on new attractions, tours, trails, restaurants, overnight providers, online tools, apps, major infrastructure affecting visitors or anything else relevant to tourism in your area. The asset does not have to be new; it can be improved, expanded or renovated. To submit an asset, email Jeff Richard - jrichard@crt.la.gov by Tuesday, Jan. 26. Include the name of the asset, a brief description, physical address, primary contact person and contact information including a website and email address.

STS Spring Symposium   STS Spring Symposium
Join as the industry comes together when Southeast Tourism Society partners with the Southeast Chapter of the Travel and Tourism Research Association (SETTRA) for the Spring Symposium, April 4 - 6 in Baton Rouge. The Spring Symposium is the perfect opportunity to connect with colleagues for quality education, development, networking and expanding knowledge in all areas of tourism.

STS Top 20 Events   STS Top 20 Events for Jul - Sept. deadline Jan. 15
Jan. 15 is the deadline for nominating events to the Southeast Tourism Society's Top 20 Events for July through September. Nominated events must be in at least the third year of existence and have an attendance of at least 1,000 people. Top 20 Events strongly encourages entrants to support their nominations by providing material such as photos, posters, brochures, news releases, news clippings and volunteer programs. There is a $20 entry fee per event with two copies of the nomination form and supporting materials required.

US Visa   Travel industry in motion as Congress reviews Visa Waiver Program
The Visa Waiver Program's capacity to keep the homeland secure while facilitating legitimate travel for millions of international visitors is at the forefront of debate in the U.S. House and Senate. U.S. Travel Association is actively engaged in helping lawmakers adjust this program to meet the country's present security needs while maintaining a robust travel economy. The New York Times defines how U.S. Travel is ably defending VWP while working alongside lawmakers to make sensible security enhancements to this signature program. U.S. Travel's Public Affairs EVP Jonathan Grella is overseeing multiple efforts and providing the media with a solid framework of the association's activities.

The National WWII Museum, New Orleans
The National WWII Museum, New Orleans
  New Orleans, WWII Museum take TripAdvisor honors
New Orleans and its National WWII Museum garnered accolades in TripAdvisor's 2015 Travelers' Choice Awards. The Crescent City took eighth place among U.S. destinations and the WWII Museum ranked third and 15th among U.S. and world museums respectively.

Tourism Trends   10 mega trends in tourism
Horwath HTL has identified 10 global trends which will influence mid- and long-term tourism development: The first five trends will have a major influence on demand in the tourism sector but will also impact the second set of trends, which concerns changing supply.

The rise of peer to peer services   Survey finds surge in peer-to-peer home rentals, ride-hailing
The percentage of Americans who bought peer-to-peer accommodations or ride-hailing services represented by companies such as Airbnb and Uber has tripled in the past year, according to a poll commissioned by the Travel Technology Association.

Video and content marketing   The rise of video content marketing in travel
Stunning locations, thrilling encounters, and provocative anecdotes provide more than enough content fodder for travel brands to appeal to those thirsty for adventure. And if Google's report on travel video content is any indicator, brands who are including elements of storytelling in their marketing strategies are leaving their competitors in the dust.

Content Marketing   How the travel industry has adapted to content marketing
The travel and tourism industry has seen a complete digital revolution over the last ten years. Long gone are the days of flicking through mountains of travel brochures to book your summer trip. Most consumers are now online-savvy and are not afraid of hunting for a bargain, which has forced the market to up its digital game.

Upcoming meetings & events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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