Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
December 3, 2014
Baxter Media opportunity

As part of its Brand USA marketing efforts in Canada this year, the Louisiana Office of Tourism will be investing in a special project with Baxter Media, wherein they will produce an eight-page guide focusing on Louisiana created from a Canadian perspective. This piece will be inserted in the March 2015 Canadian Travel Press and distributed to 10,700 travel agents. As a bonus Baxter will produce a 2,000 over-run for LOT's use. LOT and Baxter are offering DMOs the opportunity to participate in this guide at special rates:

SizeSpecial RateNormal Rate
Full Page / Four Color$2,800$7,049
Half Page / Four Color$1,800$3,999
Page / Four Color Co-op$750N/A

Baxter will create an ad for DMOs at no charge if a photo, logo and general message are supplied. The number of participants will not affect the size of the eight-page guide, but there are a finite number of extra ads that Baxter will allow in the piece. Interested partners should email Earl Lince (elince@baxter.net) or call 416.968.7252 ext. 320 by March 20, 2015.

Southern Fridge Sweepstakes   Southern Fridge Sweepstakes promotion
The Louisiana Office of Tourism has partnered with The Local Palate magazine to produce Southern Fridge Sweepstakes. The national contest, which will be promoted through the publication's website, will have one winner who will receive a refrigerator entirely stocked with culinary products from Louisiana. All products that are selected by The Local Palate's editorial staff as featured fridge items will receive exposure, brand messaging and directed traffic to their individual website. For more information or if you would like your product to be considered for the Southern Fridge Sweepstakes, contact Mary Pappas (mary@thelocalpalate.com) or Neal DiPentino (neal@thelocalpalate.com)

I-49   More of I-49 opens between Shreveport, Texarkana
The lion's share of the long-awaited leg of Interstate 49 between Shreveport and Texarkana, Arkansas, opened Nov. 10. Nine of 11 segments and 30 of 36 miles connecting Interstates 20 and 30 are complete. The long-term scope of the project entails more extensions (one extension would link Lafayette and New Orleans) to ultimately become a 1,700-mile, 12-state uninterrupted corridor between Louisiana and Canada.

Donna O'DanielsDonna O'Daniels   St. Tammany tourism CEO named Woman of the Year
Donna O'Daniels, president and CEO of the St. Tammany Parish Tourist and Convention Commission, has been named The Professional Women of St. Tammany's 2014 Woman of the Year. The honor is based on professional accomplishments and community service. O'Daniels has worked with the commission since 1996 and led it since 2005. Her role as a key organizer for the Train of Hope mission that provided assistance to victims of Hurricane Sandy earned the Louisiana Volunteer Service Award from Lt. Governor Jay Dardenne in 2012. She is also one of 50 honorees for the 2014 Women of the Year named by New Orleans CityBusiness.

Allegiant Air to New Orleans   New Orleans is newest Allegiant Air destination
New Orleans is the newest vacation destination city for leisure carrier Allegiant Air, which will launch four nonstop routes to the city from Orlando, Florida, Indianapolis, Cincinnati and Columbus, Missouri, next year. New Orleans became the 14th city in Allegiant's growing roster of destination cities, a business model of connecting small and medium-sized cities to vacation-oriented destinations with sunny, warm-weather climates.

6 Louisiana steak houses make the cut   OpenTable names 6 Louisiana steakhouses among America's best
Three steakhouses from New Orleans and three in Baton Rouge, Bossier City and Covington are in a list of Top 100 Steak Restaurants in the U.S. recently released by OpenTable. Honors were based on more than five million restaurant reviews by diners for more than 19,000 U.S. restaurants.

St. Mary Parish travel guide app   St. Mary Parish now offers free travel app
The Cajun Coast Visitors and Convention Bureau recently unveiled a free travel guide app that offers information on accommodations, restaurants and festivals and events. A to-do section offers details on special tours by subjects of traveler interest; a lagniappe tab shares information on local history and culture; and a social tab connects travelers to Facebook, Twitter, YouTube and Instagram.

Travel industry employment all-time high   Travel industry employment reaches all-time high
Travel Agent Central - Travel employment reached 8 million based on the Labor Department report released the first Friday of the October.

Projected rise in average daily rate   PwC sees lodging ADR, group demand increasing
Business Travel News - PricewaterhouseCoopers recently released an updated lodging forecast that projects a 6.2 percent year-over-year increase in U.S. average daily rate in 2015, following a 4.7 percent increase this year.

Wearable online technology   Wearables to drive travel's next phase of e-commerce
Travel Industry Wire - World Travel Market Global Trends Report 2014 reported that wearable electronics will become an important tool for travelers, and travel businesses will have another digital channel to master. Wearable and Internet-connected devices will allow travelers to receive notifications and services during their trip, as well as make bookings.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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