Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
December 19, 2014
Travel South USA International Showcase in New Orleans deemed success

More than 125 international buyers from more than 16 foreign countries were in New Orleans this month attending the Travel South USA showcase, hosted by the biggest travel marketing organization for the South. Delegates explored New Orleans and Louisiana along with other major Southern travel destinations via fam tours and special events promoting the host city and state. Lt. Governor Jay Dardenne told delegates Louisiana saw an 18 percent spike in international visitors in 2013-the highest increase of any state-and that Louisiana will soon ramp up travel marketing efforts in Australia, Brazil and China.

Louisiana delegation at Travel South USA International Showcase Louisiana delegation at Travel South USA International Showcase

LOT Spring Marketing Campaign   Spring marketing campaign buy-in opportunity
DMOs can buy in to the Louisiana Office of Tourism's 2015 spring campaign. It will run Feb. 16 through April 5 on cable/broadcast and digital media. Cable partners will run in the Atlanta market. Digital partners will select between two levels of impressions, which will run in Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, North Carolina, Tennessee and Texas. The deadline to enroll is 4:30 p.m. on Friday, Jan. 16. For more information contact Misty Shaw (mshaw@crt.la.gov) or call 225.219.9858.

Bonsoir, Catin
Bonsoir, Catin
  Buy-in opportunity for Only in Louisiana Brunch
The Office of Lt. Governor Jay Dardenne and the Louisiana Office of Tourism will honor Louisiana's GRAMMY® nominees with the Only in Louisiana Brunch in Los Angeles on the eve of the GRAMMY® Awards. Co-hosts Lt. Governor Dardenne and chef John Besh will welcome guests to The Conga Room at L.A. Live at 11 a.m. Saturday, Feb. 7. The Only in Louisiana Brunch will target travel, food and music media. DMOs can register one delegate each to represent their destination. There is no fee to buy in, but delegates are responsible for their own travel expenses. Participating DMOs will be acknowledged during the event. The deadline to sign up for this partnering opportunity is Friday, Jan. 9. If interested contact LeAnne Weill (lweill@crt.la.gov) or call 225.342.8144.

Travel South Domestic USA Showcase   Buy-in opportunity for Travel South USA Domestic Showcase Welcome Breakfast
The annual travel tradeshow scheduled for March 22 – 25 in Shreveport offers Southern suppliers the opportunity to conduct pre-scheduled appointments with top U.S. and Canadian operators and travel trade media who have a targeted interest in bringing business to Southern states. The Office of Tourism is sponsoring Travel South's Welcome Breakfast Monday, March 23. DMOs can buy into this event for $1,000. During the breakfast, participating DMOs will be acknowledged and logos and photos will be displayed. Participating DMOs' logos will also be featured in the print piece. There are a limited number of sponsorship spaces available. If your destination is interested in participating contact Misty Shaw (mshaw@crt.la.gov) or call 225.219.9858.

Poverty Point World Heritage Site inscription ceremony
Poverty Point World Heritage Site inscription ceremony
  What's New in Louisiana spring 2015
The Office of Tourism is updating What's New in Louisiana, a document including information on new attractions, tours, trails, restaurants, overnight providers, online tools, apps, major infrastructure affecting visitors or anything else relevant to tourism in your area. The asset does not have to be new; it can be improved, expanded or renovated. To submit an asset email Jeff Richard (jrichard@crt.la.gov) by Monday, Jan. 5. Include the name of the asset, a brief description, physical address, primary contact person and contact information including a website and email address.

Travel Exchange   Volunteers needed for 2015 NTA/UMA Travel Exchange
The New Orleans CVB is seeking volunteers for the National Tour Association and United Motorcoach Association Travel Exchange in January. Volunteers are needed for positions including information desk attendants, as well as ambassadors for airport meet-and-greets and sightseeing tours. NOCVB has created a volunteer application form for interested hospitality and tourism partners to complete.

STS Top 20 Events   STS Top 20 Events for Jul – Sept. deadline Jan. 9
Jan. 9 is the deadline for nominating events to the Southeast Tourism Society's Top 20 Events for July through September. Nominated events must be in at least the third year of existence and have an attendance of at least 1,000 people. Top 20 Events strongly encourages entrants to support their nominations by providing material such as photos, posters, brochures, news releases, news clippings and volunteer programs. There is a $20 entry fee per event with two copies of the nomination form and supporting materials required.

Convention South Reader's Choice Awards   10 tourism entities honored by ConventionSouth
Six Louisiana DMOs and four host facilities are among 175 regionally receiving 2014 Readers' Choice awards from ConventionSouth. DMOs honored include Houma, Jefferson, Lafayette, Monroe-West Monroe, Shreveport and Baton Rouge. Sites honored include the Bourbon Orleans Hotel in New Orleans, L'Auberge Casino Resort in Lake Charles, the Northshore Harbor Center in Slidell and Paragon Casino Resort in Marksville. Recipients, announced this month by the national trade magazine, were nominated by meeting planners with site-specific experience.

Norwegian Cruise Lines in New Orleans
Norwegian Cruise Lines at the Port of New Orleans
  Port of New Orleans signs 4-year deal with Norwegian Cruise Lines
The Port of New Orleans has signed a four-year berthing deal with Norwegian Cruise Lines that will keep at least one Norwegian ship sailing out of New Orleans through 2018, though three one-year options could extend that date to 2021.

Holiday Trail of Lights
Trail of Lights
  Holiday Trail of Lights featured in NATJA's online magazine
North and central Louisiana's Holiday Trail of Lights was a main feature in the November holiday season edition of TravelWorld International Magazine, the North American Travel Journalists Association online magazine. In describing the annual Christmas event put on by Shreveport-Bossier City, Minden, Monroe-West Monroe, Natchitoches and Alexandria-Pineville, author Trilla Cook said each city offered a unique experience and "I got the impression of being in a Thomas Kincaid Christmas painting by night."

American Express holiday travel habits survey   AmEx survey reveals Americans' holiday travel habits
American Express has released this year's Spending and Saving Tracker, showing that 90 million Americans will travel this holiday season. The detailed report shows that travel remains a top priority for the majority of Americans. A healthy 62 percent of the population would rather travel than receive gifts.

  AARP unveils top 2015 trends for travelers aged 50, above
According to the AARP 2015 Travel Trends survey, Baby Boomers will be active travelers in 2015, taking an average of four to five trips next year. People aged 50 and above spend $120 billion every year in leisure travel and it continues to rise.

Snapchat   What travel brands need to know about Snapchat
Despite its brevity, many of Snapchat's attributes, especially its emphasis on visuals and immediacy, lead its users to share stories about their travels on the platform. As a result, travel brands are experimenting with a presence in the app.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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