Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
January 9, 2015
Lt. Gov. Dardenne to host tourism town hall meeting in Lake Charles

Lt. Governor Jay Dardenne and the Louisiana Office of Tourism are hosting a town hall meeting with travel industry stakeholders in southwest Louisiana. The goal is to gather thoughts, ideas and visions on tourism sustainability and growth and complementary industry assets such as infrastructure improvement and overall economic development. Forum input will ultimately feed a written master plan for tourism development for Louisiana at the local, regional and state levels.

 Location:Lake Charles Civic Center, Contraband Room
900 Lakeshore Drive, Lake Charles, LA 70601
 Date:Tuesday, Jan. 13, 2015
 Time:10 a.m. - Noon

Southwest Louisiana Town Hall Meeting

Giant Omelette Celebration, Abbeville
Giant Omelette Celebration, Abbeville
  2015 Culinary Celebration media pitches
In an effort to strengthen our marketing efforts for 2015's Culinary Celebration, the Office of Tourism has asked the Ehrhardt Group to make monthly media pitches on culinary-themed stories. The goal is to create quality editorial content that will be seen throughout the U.S. promoting Louisiana's great food. To help with this, we need you to send us story ideas for your destination. Email your information to Misty Shaw.


  1. Topic or event
  2. Date (or ongoing)
  3. Location
  4. Description in 50 words or less
  5. Website or social media page(s)
  6. Contact name, phone number and email address

Quarterly Calendar of Events   Quarterly calendar of events submission
The Office of Tourism is producing its second quarter calendar of events, which includes events from April through June 2015. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m. Jan. 27. For additional information or assistance contact Lynne Coxwell lcoxwell@crt.la.gov or call 225.342.2876.

Louisianatravel.com Happy State Itinerary
  Happy State travel itinerary now available at LouisianaTravel.com
A seven-city Happy State travel itinerary fueled by the results of a recent Wall Street Journal Market Watch survey is now available at LouisianaTravel.com. Survey results indicated Louisiana is the country's happiest state, Lafayette is the country's happiest city and that Alexandria, Baton Rouge, Houma, Lake Charles, Monroe and Shreveport are among the country's top 10 happiest cities.

Antoine's Restaurant
Antoine's Restaurant
  Thrillist: New Orleans is No. 1 Food City in U.S.
Thrillist, a leading U.S. food, drink and travel website, recently named New Orleans the No. 1 Food City in the U.S. Described by site editors as "drenched in its cuisine" where "its seasons are centered, not around the calendar, but around food," New Orleans beat New York City, Chicago, San Francisco and a half dozen other prime American foodie destinations that made the list's top 10.

Avery Island
  CNN: Avery Island among best 'quirky' destinations for 2015
Avery Island, home of the TABASCO pepper sauce factory, is among CNN's 15 top "quirky" American travel destinations for 2015. Author Katia Hetter told readers to "come with an appetite," referencing TABASCO's newly-launched culinary tour that explores Cajun cuisine and culture on and around the island and Iberia Parish. TABASCO, which the McIlhenny Company has operated from Avery Island since the mid-1800s, is sold in more than 180 countries and territories worldwide. An expanded factory tour and new visitor center are expected to open later this year.

  Brand USA reauthorized through 2020
Brand USA, an initiative promoting U.S. travel to foreign visitors, has been reauthorized through 2020. The Travel Promotion, Enhancement and Modernization Act, which included continuation of the public-private tourism marketing partnership, was part of a $1.1 trillion federal government spending bill signed by President Obama last month. Brand USA's efforts in 2013 increased U.S. visitation from abroad by 1.1 million people, who in turn generated $3.4 billion in spending, according to the U.S. Travel Association.

Mississippi Governor Phil BryantMississippi Governor
Phil Bryant
  Mississippi governor seeks tourism promotion boost
Mississippi Gov. Phil Bryant wants more people to know about Mississippi's tourism opportunities. To spread the word about Mississippi, the Republican governor has proposed spending an additional $5.1 million to advertise the state's tourism amenities. The tourism proposal was part of Bryant's $6.2 billion budget recommendation he released last month in advance of the Legislature convening in January to begin the task of funding state government for the new fiscal year, which starts July 1.

  Top 10 hospitality industry trends in 2015
4Hoteliers.com says these are among 2015's top 10 hospitality industry trends: Millennials are the fastest growing customer segment within the hospitality industry; more international visitors are here; and innovative technology, mobile check-in and seamless connectivity across platforms and devices are the present.

  AAA: Motorists may see $75 billion in gas savings this year
A global crude oil glut and a standoff between U.S. producers and OPEC over market share has been a recent boon at the gas pump for American consumers. While they saved $14 billion on motor fuel last year compared with 2013, AAA forecasts indicate the rout in crude oil prices may mean as much as $75 billion in gasoline savings for U.S. drivers in 2015.

  TravelClick forecasts 7 percent increase in hotel revenue for 2015
Travel Weekly - U.S. hotel revenue could rise almost 7 percent this year based on forward reservations, as business travel bookings continue to grow, according to hotel technology provider TravelClick. Reservations for the next 12 months indicate a 4.2 percent increase in average daily rate and a 3.3 percent rise in reserved occupancy. Much of the demand increase is stemming from the business sector. Specifically, committed reservations for transient business reflect an 8.9 percent increase in revenue per available room, while group reservations reflect a 7.8 percent rise in RevPAR.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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