Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
July 31, 2015
Lt. Gov.'s Tourism Summit

The Lt. Governor's Tourism Summit is the state's top tourism educational opportunity and an exceptional way to network, share ideas with peers and gain insight from nationally acclaimed speakers. This year's summit will be Aug. 17 - 19 at the Crowne Plaza in Baton Rouge. Lt. Governor Jay Dardenne will deliver his state of the tourism industry address highlighting the unique flavors of Louisiana to move the state forward in the world marketplace. Candidates for lieutenant governor will address the industry and answer questions about their vision for the future of tourism. Early registration ends Aug. 12.

Lt. Governor's Tourism Summit

Visitors   Louisiana travel volume outperforms U.S. trends
The Louisiana Office of Tourism has released the 2014 Louisiana Visitor Profile Report. This report provides information on domestic visitor trips, travel characteristics, leisure and business overnight spending, day-trippers and Louisiana traveler and regional visitor demographics. Some highlights from the 2014 numbers include trips to Louisiana grew (5 percent) while total U.S. travel stayed essentially constant; overnight stays remained strong (70 percent) and slightly ahead of total U.S. travelers (68 percent); and Louisiana slightly exceeded the U.S. average on drawing business travelers (14 percent versus 12 percent). The report was conducted by TNS, Inc. Click here to read the full report as well as to find other valuable reports and information on Louisiana tourism.

What's New?   Seeking What's New in Louisiana fall 2015 submissions
The Office of Tourism is updating What's New in Louisiana, a document with information on new attractions, tours, trails, restaurants, overnight providers, online tools, apps, major infrastructure affecting visitors or anything else relevant to tourism in your area. The asset does not have to be new; it can be improved, expanded or renovated. To submit an asset, email Jeff Richard jrichard@crt.la.gov by Aug. 7. Include the name of the asset, a brief description (three to four paragraph maximum), physical address, primary contact person and contact information including a website and email address.

Quarterly Calendar of Events   Quarterly calendar of events submission
The Office of Tourism is producing its fourth quarter calendar of events, which includes events from October through December 2015. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m., Aug. 5. For additional information or assistance contact Lynne Coxwell lcoxwell@crt.la.gov or call 225.342.2876.

Music Ambassadors Program   Lt. Governor's Music Ambassadors Program Pays Musicians
The Lieutenant Governor's Music Ambassadors Program, which pays stipends to Louisiana musicians performing outside of Louisiana, is taking applications for music events slated through spring 2016. Participating artists earn a minimum of $1,000 per performance and can apply for multiple gigs. Program details are available at the Lieutenant Governor's Music Ambassadors program homepage.

Atchafalaya National Heritage Area   Water Trail in development for Atchafalaya NHA
The Atchafalaya National Heritage Area-a DCRT program in the Office of Lt. Governor Jay Dardenne-is developing a self-guided driving trail that will show visitors how water has shaped the unique landscapes, people and cultures of the ANHA's 14 parishes. Every site selected for a stop along the Atchafalaya Water Heritage Trail will be ecologically and historically significant and will provide visitors with the chance to explore the local environment. The trail will connect to some existing hiking, biking, paddling and birding trails while also identifying future options. It should be complete by spring of 2016.

Travis Napper
Travis Napper
  Napper to serve on DMAI's Destination and Travel Foundation board
Travis Napper, president and CEO of the Ruston Lincoln Parish CVB, was recently appointed to Destination Marketing Association International's Destination and Travel Foundation board of trustees. The foundation board slate was ratified during DMAI's Annual Convention in Austin. Napper will serve a three year term, ending in 2018. The foundation's mission is to enhance the destination marketing and travel professions through research, education and development of resources and partnerships for those efforts.

Christy Chachere
Christy Chachere
  Chachere selected for DMAI's 30 Under 30 program
Destination Marketing Association International selected Christy Chachere, communications coordinator for Visit Baton Rouge, to participate in its 30 Under 30 program. A yearlong program, selected participants engage in a variety of professional development and volunteer activities for sustained industry engagement focusing on identifying and developing the talent of destination marketing professionals who are 30 and under.

Jackson Square, New Orleans
Jackson Square, New Orleans
  New Orleans ranked 2nd best U.S. city by Travel + Leisure magazine
New Orleans is the second best destination in the U.S. and Canada behind Charleston, South Carolina. Travel + Leisure readers recently voted in the magazine's annual World's Best Awards where New Orleans beat out destinations such as San Francisco, Chicago and New York in the reader rankings. New Orleans has ranked second on the list for consecutive years.

  USA Today 'Best Southern Small Town' among recent Natchitoches honors
A USA Today 10Best 'Best Southern Small Town' award is one of two honors recently garnished by Natchitoches. The 10Best honor stemmed from readers who praised the town's Historic Landmark District, its culinary and nightlife offerings, the local B&B inventory and sites tied to the Hollywood blockbuster Steel Magnolias. Natchitoches was also recently recognized by HouseBeautiful.com as one of America's most beautiful small towns.

Millenial Travelers   60 percent of Millennial travelers trust non-traditional travel services
According to the sixth annual Allianz Travel Insurance Vacation Confidence Index 60 percent of millennials trust and are likely to use the 'sharing economy' for travel in 2015.

Book on Google   Google enters travel booking
The "Book on Google" initiative is being tested in North America. It is coming through a partnership with Sabre Hospitality Solutions and allows its hotel partners to choose to pay commissions to Google and Sabre for credit card transactions that Google handles directly on Google platforms such as Google Search and Google Maps.

Influencer Marketing   Why influencer marketing works
What's influencer marketing? It is the concept that the most powerful way to place a brand's message before an interested audience is through a voice they trust. That's why turning people into brand advocates who can move the needle on consumer decisions makes a lot of sense for today's brands. By orientating marketing activity around these individuals, brands can attract and retain customers on a long-term basis.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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