Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
October 9, 2015
Edmiston to serve as vice chair on Travel South USA's Executive Board

Kyle Edmiston
Kyle Edmiston
Office of Tourism chief Kyle Edmiston will serve as vice chair on Travel South USA's Executive Board for fiscal year 2016. The mission of Travel South USA is to promote, foster and encourage travel to and within its 12 member states. The long-standing regional collaboration of the state tourism offices provides a foundation to positively position tourism as a vital and dynamic element in the region's economic development.

Lake Charles CVB Staff
Lake Charles CVB Staff
  Lake Charles/Southwest Louisiana CVB honored as Tourism Office of the Year by Southeast Tourism Society
The Lake Charles/Southwest Louisiana Convention and Visitors Bureau was awarded the Shining Example Award for Tourism Office of the Year. Presented by the Southeast Tourism Society, the award salutes the bureau's achievements in tourism during the past year, which include opening the Creole Nature Trail Adventure Point; hosting the Travel Media Showcase, a national event of media professionals; and creating My Southwest Louisiana Home, an original video and song. In total, the bureau brought in $385 million in tourism business to Calcasieu Parish.

  LOT seeking editorial pitch suggestions for national media
LOT and its PR contractor are seeking ideas from DMOs for potential Louisiana, regional and local travel stories to present to domestic media outlets this fall. Story pitches should be a concise summary paragraph including why an outlet's readership or viewers should care; any time-sensitive coverage information; a primary point of contact; relevant websites; and samples of photography and/or video that an outlet can reproduce. Submit pitch ideas to Jeff Richard at jrichard@crt.la.gov by Friday, Oct. 16.

Calendar of Events 2016 Q1   Quarterly calendar of events submission
The Office of Tourism is producing its 2016 first-quarter calendar of events, which includes events happening from January to March. To include an event in the printed calendar, submit event information to the online calendar via the submit event link at the bottom of LouisianaTravel.com by 5 p.m. Oct. 23. For additional information or assistance contact Lynne Coxwell at lcoxwell@crt.la.gov or 225.342.2876.

Hal Moser
Hal Moser
  Houma tourism manager receives state recognition
The Houma Area Convention and Visitors Bureau's tourism manager, Hal Moser, received the Operators Choice Award at the Motor Coach Association of South Carolina's annual meeting in Concord, North Carolina. The award recognizes a continuing effort to support motor coach operators and the group tour industry, and the thriving relationship between the MCASC and Louisiana's Bayou Country.

New Orleans
New Orleans
  Hotels.com claims New Orleans is 13th in 2015 first-half travel
New Orleans was the 13th most popular American destination in the first half of 2015, according to a recently released Hotels.com study based on Hotel Price Index data. The top 10 U.S. destinations were mostly unchanged from the first half of 2014, with Southwest and Midwest destinations showing slight increases. The top five in order were Las Vegas, New York City, Orlando, San Diego and Los Angeles.

Creole Nature Trail
Creole Nature Trail
  Weather.com: Creole Nature Trail best Louisiana fall visit
Calcasieu and Cameron parishes' Creole Nature Trail was named Louisiana's best fall season visit in Weather.com's travel section. They cited birding in the corridor of a major North American migratory flyway as the prime fall offering.

Proposed Four Seasons New OrleansProposed Four Seasons New Orleans   Four Seasons investors finalize World Trade Center deal in New Orleans
A bevy of investors in the proposed Four Seasons at the World Trade Center inked agreements Tuesday, Sept. 15, for one of the priciest real estate deals in New Orleans history, clearing the way for the $360 million project to begin construction early next year.

US Airlines record   U.S. airlines carried record number of passengers during first half of 2015
The first half of 2015 period not only saw a record number of passengers on U.S. airlines-each month ranked in the top 10 for all-time high passenger traffic throughout the country.

  U.S. states seeing largest increases to tourism budgets
During the past fiscal year, several U.S. state tourism offices had bigger budgets than ever. The 10 states with the highest budgets accounted for 55 percent of the total budget for all state tourism offices.

Social Influencers   Why you need social influencers for travel marketing
Social media has revolutionized how every industry does marketing. The travel category is no exception. From exploring destinations to booking trips and sharing journeys, social media activities have become integral to today's digital travelers. Seventy three percent of people acquire vacation ideas from platforms such as Facebook, Instagram and Twitter. In fact, more than half of people say Twitter helped them in considering travel brands.

Social Media influence   The Impact of Social Media on the Tourism Industry
Social media has made a huge impact on the tourism industry. Consumers engage with social networking sites to research trips, make informed decisions about travels and share personal experiences of a particular hotel, restaurant or airline. TripAdvisor in particular has had a wide-reaching effect on the industry. It has 50 million unique monthly visitors who are actively seeking travel information and advice from the sources they trust the most-other tourists and holiday-makers.

Millennial Travelers   Millennial travel habits force tourism bureaus to shift strategy
Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communication and more experiential sales efforts targeting both the leisure travel and meetings sectors.

Upcoming Meetings & Events   Upcoming meetings & events
  • Oct. 22 – 23 eTourism Summit, San Francisco, California
  • Oct. 22 – 23 Louisiana Tourism Leadership Academy, Jennings
  • Oct. 26 – 28 TTRA Marketing Outlook Forum, Philadelphia, Pennsylvania
  • Oct. 31 Louisiana Book Festival, Baton Rouge
  • Nov. 2 – 5 World Travel Market, London, UK
  • Nov. 12 LACVB Meeting, Lake Charles
  • Nov. 13 – 17 Meier's Weltreisen fam tours, statewide
  • Nov. 16 – 17 RTO Summit, Orlando, Florida
  • Nov. 30 – Dec. 2 Travel South USA International Showcase, Charlotte, North Carolina

    If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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