Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
November 13, 2015
2014 economic impact of travel on Louisiana parishes report reveals growth

The parish-by-parish 2014 travel economic impact statistics prepared annually by the U.S. Travel Association shows modest growth over the 2013 numbers. Domestic traveler expenditures directly generated close to $2.1 billion in wages and salaries, 107,600 jobs and $1.3 billion in tax revenue for the state treasury and local governments. In addition to the direct visitor spending estimates for all 64 parishes, parish level employment, payroll and tax revenues as a result of direct visitor spending are included. A copy of the report can be found here as well as other valuable reports and information on Louisiana tourism.

IPW New Orleans 2016   New Orleans CVB to host IPW workshops
Mark your calendars Dec. 1 - 2 for three workshops on maximizing media opportunities presented by IPW 2016. Award-winning international travel writer Megan Singleton, who has attended 10 IPWs herself, will present best practices for hosting media during IPW 2016. Learn how to make the most of a media visit when working with journalists, bloggers and influencers.
  • The Cheat Sheet to Hosting International Media and PR Council Meeting: 9 a.m. Tuesday, Dec. 1
  • How to Work With Bloggers and Influencers: 9 a.m. Wednesday, Dec. 2
  • Blogging is the New Black: 2 p.m. Wednesday, Dec. 2
All workshops will be held at the CVB offices in the first floor conference center. Click here for more information and to RSVP.

National Hurricane Museum & Science Center - Lake Charles
National Hurricane Museum & Science Center - Lake Charles
  Hurricane museum gains $1 million from SWLA CVB
The Lake Charles/Southwest Louisiana CVB recently pledged $1 million over four years to the building campaign for the National Hurricane Museum & Science Center. The museum will interpret the connected stories of weather, water and the wetlands and serve as a national research center.

ULL Tailgating - Lafayette
ULL Tailgating - Lafayette
  ULL earns USA Today 10Best for tailgating
The University of Louisiana-Lafayette has been named a USA Today 10Best for small schools with big tailgating traditions. Listings were picked by Joe Cahn of Tailgating.com, who is said to have attended about 1,000 tailgates since 1996.

13th Gate   The 13th Gate earns praise from CNN.com
Baton Rouge's 13th Gate made a recent CNN.com list of five "terrifyingly good" and "can't miss" U.S. haunted houses. The outlet praised the October downtown attraction's different haunt scenarios-ranging from a Louisiana swamp to a prehistoric ice cave.

New Orleans
New Orleans
  NOLA in top city listings by Conde Nast Traveler, TripAdvisor
New Orleans was recently ranked fifth among best American big cities by Conde Nast Traveler and fifth among U.S. destinations for international visitors by TripAdvisor. The CNT award is the result of annual reader surveys, in which 128,000 ballots were cast. TripAdvisor's rankings were based on site searches by foreign travelers.

Highway Bill   House passes six-year highway bill
The House of Representatives recently approved the Surface Transportation Reauthorization and Reform Act providing a six-year authorization of transportation programs and more than $300 billion in funding. Among the key provisions in the bill is a directive to develop a National Advisory Committee on Travel and Tourism Infrastructure. This committee would advise the Secretary of Transportation on infrastructure needs, specific to the use of the nation's intermodal transportation system, and examine ways to facilitate more travel and tourism. A provision also encourages local and state transportation planners to seek input from tourism leaders before advancing projects. The bill must still be reconciled with a similar Senate version approved earlier. Lawmakers are trying to finish work on the bipartisan legislation by Nov. 20, when the latest short-term extension of highway funding expires.

Holiday Travel   Last-minute holiday booking trend forecasted to continue
Deal-driven last-minute holiday season airline and hotel bookings are forecasted again this year, travel data company Adara recently announced. Last year's stats indicate half of all flights were booked after Nov. 17 and half of all hotels stays after Dec. 14. And 2015 search-to-book ratios for flights and hotels indicate the trend continues.

Cooking class at the New Orleans School of Cooking
Cooking class at the New Orleans School of Cooking
  The future of food tourism goes beyond the restaurant experience
It's become a challenge to find a city, state or region that hasn't branded itself as a food destination to some extent. Three are differences between travelers calling themselves fair-weather food lovers and those who visit destinations specifically to revel in exclusive and even one-on-one experiences with chefs, farmers or craft brewers. DMOs caught in-between realize that regardless of a traveler's passion point for food, they need to double down on the number of culinary experiences they offer to remain competitive with both types of food tourists. These travelers spend 18 - 20 percent more in destinations for every age group and country of origin.

Travel videos   What makes travel videos more engaging?
In a world saturated with screens and unlimited content, other considerations become crucial: how effective the video content will be, how it will engage consumers as intended and how to drive engagement after it is published.

Generation Z   Traveling beyond millennials: get ready for Generation Z
If you're tired of talking about millennials and how they've forced us to rethink and reshape the world of travel, you should know there's another generation waiting in the wings that's even bigger and potentially more lucrative that will no doubt put their own stamps on the way our industry operates.

Experimental Travel   Experiential travel trend suits tour operators just fine
The marketing of products as authentic and experiential has become incredibly pervasive. So how are tour operators, who actually design and sell the vacation experiences that take travelers to distant destinations and communities, capitalizing on the trend? Instead of highly controlled and densely packed itineraries, tour operators are giving vacationers and tour guides time to breathe on the ground. This creates the space for impromptu activities to take place.

Upcoming Meetings & Events   Upcoming meetings & events

If you have comments or suggestions for future issues of Louisiana Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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